Usability testing
Evaluating a product or service by testing it with representative users gives us real insights before development begins. During a test, participants will typically be asked to accomplish tasks while observers watch, listen, and take note of patterns.
Validate user needs and improve UX/UI.
Testing validates design direction by helping us to identify undesired behaviours, uncover opportunity areas, and learn about the target user's preferences which allow us to make targeted improvements. Benefits include:
- Gain behavioural insight into how end-users will actually use the product
- Iterate design improvements driven by observations of real users's interactions with the design
- Ensure the experience is intuitive and consistent throughout the product
- Uncover patterns of use, areas of confusion, and errors across end users.
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Want to go beyond usability testing? Check out our other design services.