UX audit
User experience (UX) audits are a sound way to pinpoint usability improvements of a digital product. They’re essentially an evaluation that reveals which parts of a site or app are causing headaches for users and hindering conversions.
Benefits of UX audit
The quality of a product’s UX stems from the accurate identification of users’ expectations and needs. Auditors are tasked with collecting qualitative and quantitative data to ensure we're creating a product that is easier, more efficient, and more impactful for your end users. Benefits include:
- Heuristics analysis based on the laws of UX
- Design based on best practices, not assumptions
- Applied research and analysis to uncover usability issues that prevent users from taking the expected actions in a product, app, or website
- Build a strategy for design and development that can holistically improve that product, allowing it to better fulfill a business' goals
- Evaluate the user experience from a high level, as well as discover fine detail issues and UI improvements.
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