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Visual identity

We create collections of visual elements that represent and differentiate your business. This includes all visible components, like logos and brand colors, that help customers identify your brand.

Why visual identity should matter to your brand?

Visual identity sets the tone of your brand, and it can be leveraged to evoke specific emotions in your audience. Your identity should reinforce your company's messaging and promote your business goals.

  • Set your product apart
  • Communicate your values and attitude to help you connect with your intended audience
  • Create beautiful visual consistency that reaffirms the quality of your product
  • Aid usability by crafting an accessibility-approved brand system that you can apply to all touch points

For designers

Rebranding ourselves: more than just a pretty face

A digital agency’s website is a lot more than their proof of existence. It’s their business card, their portfolio, their trophy case. It’s a window into what makes their heart beat and what drives them forward.

Osedea’s old website made us look… solid. It featured a long list of clients and some nice employee perks that are typical to the tech industry...

But wait, there's more...

Want to go beyond visual identity? Check out our other design services.

UX audit

Our designers work with you to uncover the wants, needs, and challenges of your userbase.

Usability testing

Real users test the interface and functions of your digital product.

Prototyping

We create interactive flows that explore how a user may interact with your designs.

Design system

We create a set of standards—defining reusable components such as text sizes, buttons, cards, dialogues, menus, and more.

Discovery workshops

Understand the history and current state of a project and also create alignment for any future milestones.

UX audit

Our designers work with you to uncover the wants, needs, and challenges of your userbase.

Usability testing

Real users test the interface and functions of your digital product.

Prototyping

We create interactive flows that explore how a user may interact with your designs.

Design system

We create a set of standards—defining reusable components such as text sizes, buttons, cards, dialogues, menus, and more.

Discovery workshops

Understand the history and current state of a project and also create alignment for any future milestones.