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TVA Sports

The thrill of the game right in the palm of your hand
TVA Sports mobile app on cellphone screen showing the score of a hockey game between Montreal Canadiens and Pittsburgh Penguins.

The context

If you’re a sports fan who likes to stay up to date on the latest scores, trades, matches, and more, chances are that at one time or another, you’ve checked out TVA Sports to get your fix. They reached out to us because they wanted to enhance their user experience by delivering a vast quantity of content quickly and efficiently through an app that would work flawlessly on both iOS and Android.

Project details

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Design

The challenge

There were a few major hurdles involved in this project - the first being that we had to connect to a Direct TV feed via several different online TV providers. From a design standpoint, we had to ensure that the stats tables were easy to read across every type of sport, and on every screen size. Branding-wise, we needed to find a creative way to display all the news and stats that reflect our client’s brand, while standing out from the other sports apps out there.

Referee's skates and two players on the ice with a puck in play.

Aerial photo of the Bell Centre ice surface.

The task at hand

Our client wanted to deliver better, faster stats and news than their original app did. Even more importantly, their primary goal was to minimize the elapsed time between the occurrence of a live event (such as a goal or fault) and its related app notification. This would position them as the most reliable sports news broadcaster around. We had to work closely with their team to devise an innovative and reliable way of fetching and distributing stats.

TVA Sports mobile app on cellphone screen showing the score of a hockey game between Montreal Canadiens and Pittsburgh Penguins.

The end result

Our client had a pretty clear vision for what they wanted in their new app, but as we do for all our clients, we also proposed additional features that we felt would enhance the user experience. For example, we suggested a more graphical way of displaying one team’s overall stats, as well as adding links to related content at the bottom of every news article, inciting users to explore more of the topics that interest them, and linger longer inside the app.

What’s next

Brandon Gallagher from behind celebrating a goal.

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