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5 reasons to attend ALL IN 2025

Thierry Marcoux
Thierry Marcoux
5
min read

ALL IN, Canada’s largest AI event, is back. After the 2024 edition attracted over 4,000 participants from 40 countries, this year’s event promises to be even more ambitious. On September 24 and 25 2025, Montreal will become the nerve centre of artificial intelligence. More than 6,000 leaders, researchers, investors, startups, and large enterprises will gather at the Palais des congrès to shape the future of AI.

Our team will be there to showcase our AI and innovation projects. Our President, Martin Coulombe, will also speak during the conference “Scaling and automating early detection of cognitive diseases with AI”, alongside Steven Ricciardi (MoCA Cognition). If you’re still undecided, here are five reasons why ALL IN 2025 is a must-attend event.

1. A rapidly changing political and economic context

Canada recently created a new Ministry of AI and Digital Innovation, led by Evan Solomon. This is a strong signal: AI is no longer just a technology, it is now a national priority. Debates on regulation, polls showing Canadians’ appetite for strong oversight, and international pressure to stay competitive all attest to this.

ALL IN is the perfect place to understand how these changes will impact your organization. The discussions will not stay theoretical: they will tackle real issues faced by Canadian businesses, from trade wars and high citizen expectations to fierce global competition.

2. Discover tangible innovations

In 2024, more than 1,400 companies from 20 industries participated. Health, finance, mobility, energy, manufacturing: AI is already transforming all these sectors. In 2025, expect even more demonstrations, prototypes, and tools that are already changing the way we work, with a focus on major themes:

  • Societal and economic impact of AI – ethics, governance, algorithmic bias.

  • Business transformation – innovation and sector-specific adaptation.

  • Data-driven innovation – decision-making and strategic tools.

  • Sustainability and responsibility – AI serving the environment and society.

  • Future of work and skills – evolving roles and productivity.

We will also have the opportunity to present projects that demonstrate how AI can make organizations more efficient and more human. This is what makes ALL IN unique: it’s not just a showcase. It’s a space where innovation takes shape before your eyes and where you can engage directly with those building it.

3. High-level connections across the globe

Networking at ALL IN is not just a perk, it’s part of its DNA. In 2024, 55% of participants were AI users and 45% were providers. This balance is perfect for creating meaningful connections. And it’s not just about quantity. The quality of participants is exceptional: 30% executives and vice-presidents, 29% directors, 32% specialized professionals.

This year, the event will welcome over 6,000 people. Delegations from the United States, the United Kingdom, Japan, France, and many other countries will attend. ALL IN has become a global stage where understanding what’s happening elsewhere and positioning your organization makes all the difference.

4. Conferences that make you think and act

ALL IN brings together strong voices that shape the industry. In 2024, over 200 speakers shared their vision, discoveries, and concerns on topics ranging from ethics to productivity, responsible adoption, and economic impact.

In 2025, the program promises even more high-value content. Featured speakers include globally recognized leaders: Yoshua Bengio, Professor and co-founder of Mila – Quebec AI Institute; Mélanie Joly, Minister of Industry; and Evan Solomon, Minister of AI and Digital Innovation. Leaders from major companies and institutions such as RBC, TELUS Health, McKinsey, and Airbus will share their perspectives and experiences. These speakers and institutions make ALL IN a unique space to get inspired and connect with those shaping the future of AI.

Attending means leaving with actionable insights, strategic contacts, and a clear vision to move forward in a world where AI is redefining industries and business models.

5. Building a Canadian AI-driven economy together

ALL IN is a decisive moment for Canada’s economic future. AI is already reshaping value chains, disrupting business models, and redefining global competitiveness. As other major powers accelerate, Canada must position itself clearly to avoid falling behind: according to the Global AI Vibrancy Ranking 2023, the country is among the top five AI leaders worldwide, but still trails these leaders.

ALL IN aims to bring together the country’s key players around a shared vision: building an AI-powered economy that is both high-performing and ethical. Startups, large companies, investors, public institutions, and universities gather to define how to transform industries, increase productivity, and create sustainable advantage.

Attending means taking part in this strategic conversation. It’s about refusing to let the future be decided elsewhere and seizing the opportunity to measure up to the best, assert your leadership, and build lasting partnerships.

Be part of the transformation

ALL IN 2025 will be a pivotal moment to understand where AI is heading, discover the innovations shaping it, meet the right partners, and participate in a collective project that transcends borders.

We’ll be at booth 17 at the Palais des congrès, ready to connect, showcase our innovation projects, and discuss your ambitions. Curious about how we put AI into action? Explore our artificial intelligence projects.

To follow our upcoming appearances and not miss a thing, check our events page. And if you want to take part in this unique experience, book your tickets for ALL IN 2025 now.

Did this article start to give you some ideas? We’d love to work with you! Get in touch and let’s discover what we can do together.

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