Unlock new opportunities with our flexible Discovery Process

At Osedea, we believe that impactful solutions go beyond aesthetics—they’re about crafting meaningful user experiences that solve real challenges and drive measurable results for your business.

We apply Design Thinking, a problem-solving approach that puts people at the center of innovation. This method encourages empathy, collaboration, and iterative refinement, ensuring that every design decision is based on real user needs rather than assumptions.

What sets us apart is how we integrate Design Thinking with our flexible Discovery Process. While Design Thinking helps us deeply understand users and uncover opportunities, our Discovery Process ensures that the solutions we create for you are strategic, feasible, and aligned with your business goals. This synergy allows us to deliver user-focused, high-impact designs with clear outcomes at every stage of your project.

We know that every client is unique, with distinct goals and challenges. That's why we start every project plan with a conversation about your vision, in order to formulate a design strategy that meets your business needs, centers your end-users, and considers technical requirements.

Our range of services include workshops and techniques tailored specifically to your needs. With us, you can count on a Discovery Process designed to guide you toward success—on your terms.

1. The Understand Phase: Laying the foundation for success

The first phase we undertake is the Understand phase where we set the stage for your project’s success. This is our moment to soak up all the knowledge needed for your project. You are the experts, and this phase is used to extract all the information we need in order to understand the problem we're trying to solve. By focusing on understanding your users and their needs, defining the project scope, understanding technical requirements, validating the pain points and opportunities, we ensure our solutions connect with your audience and align with desired outcomes.

What happens during the Understand Phase?

Here’s how we can get started:

• Kickoff Meetings: We bring everyone together to align on a shared vision and set clear goals for the project.
• Vision Workshops: These sessions help clarify what success looks like and outline the key objectives we’re aiming for.
• Competitive Analysis: We explore the market to understand trends and opportunities, ensuring your product stands out.
• UX Audits & Tool Reviews: We assess your existing tools and systems, identifying usability challenges and opportunities for improvement to ensure a more intuitive and effective experience.
• UX Research & Customer Interviews: We connect directly with your customers through interviews, gaining firsthand insights into their experiences, needs, and frustrations. These conversations provide a human-centered perspective that shapes meaningful solutions.
• Ecosystem Mapping: This involves looking at how your product fits into the bigger picture, defining the project scope, understanding technical requirements, validating the pain points and opportunities.
• Experience Mapping: We walk through the user journey, uncovering pain points and areas where improvements can make the biggest impact.
• Feature Visioning: Together, we define the purpose of key features and explore how they could work, including potential integrations with other tools or platforms.
• Prioritization Workshops:  From the opportunities we uncover, we help you decide which ones to tackle first, building a clear plan for what comes next. This ensures that we focus on delivering the most impactful solutions early on, while maximizing your budget and resources.
• Service Blueprint Mapping:  We map every customer interaction and touchpoint across your service ecosystem, revealing opportunities to enhance efficiency and elevate the customer experience. This process ensures that every touchpoint, both visible to customers and behind the scenes, works harmoniously to deliver value and create a lasting impact..

By the end of the Understand phase, we’ll have a clear picture of where you are, where you want to go, and how we can get there together. With this shared understanding, we'll move into the Ideation phase, where we'll start brainstorming creative solutions and exploring innovative possibilities

2. Ideation: Turning Ideas into Action

The Ideation phase is where we turn insights into creative solutions. Building on the problems identified during the Understand phase, this is the time to brainstorm and explore innovative ideas that solve real user challenges while aligning with your business goals.

What Happens During Ideation?

• Sketching Workshops: Collaborating with your team, we brainstorm and sketch potential solutions, allowing us to explore different ideas visually. This process encourages creativity and pushes beyond conventional thinking.
• Brainstorming Techniques: Using various methods, we examine challenges from multiple angles to uncover unique approaches that make your product stand out.
• User Flow Mapping: We map out how users will interact with your product, identifying key touchpoints to ensure every interaction is intentional and meaningful. Beyond mapping, we propose thoughtful ways for users to engage with your product, rooted in user-centric insights and best practices, to create experiences that are intuitive, impactful, and aligned with your vision.
• Low-Fidelity Wireframes: These early layouts are where ideas begin to take shape, offering the first tangible glimpse of your product’s structure, the content on each screen, and the way users will navigate through the solution. They allow us to quickly validate ideas, aligning them with your vision and user needs without the distraction of polished visuals.

By the end of Ideation, we’ll have a set of practical, forward-thinking concepts ready to take the next step toward becoming fully realized solutions. Together, we’ll ensure these ideas not only meet user needs but also align with your business vision and technical scope.

3. Shape: Bringing Ideas to Life

The Shape Phase: Turning Vision into Reality

The Shape phase is where ideas, discussions, and wireframes evolve into polished, functional designs that are ready for implementation. This is where strategy meets execution, ensuring that every interaction is purposeful, intuitive, and optimized for your customers.

At this stage, we create high-fidelity mockups and interactive prototypes that bring the experience to life while serving as essential tools for developers. These prototypes help:

• Facilitate Developer Estimates: Providing clarity on scope, complexity, and required effort.
• Define Interactions & Behaviors: Ensuring animations, transitions, and dynamic elements are well-documented.
• Streamline Handoff & Development: Delivering a structured design system, assets, and specifications so development can begin smoothly after discovery.

By refining every detail, we ensure that the final design is functional, feasible, and production-ready, setting the foundation for a seamless build process.

What Happens During Shape?

• High-Fidelity Wireframes: These polished screens define exactly how your product will look and feel, aligning with your brand identity while ensuring a smooth, engaging experience.
• UI Kit Development: We create a comprehensive design system with reusable components—colors, fonts, buttons, and icons—ensuring consistency, accessibility, and efficient implementation.
• Digital Prototyping: We build interactive, clickable prototypes that simulate real user interactions, allowing for early usability testing and refinement.

This phase is all about collaboration and iteration. By testing early and refining frequently, we ensure that the design is practical, user-friendly, and fully prepared for development.

4. Plan: Building for the Future

Unlike many agencies, we don’t just take a brief and see you for delivery or hand over a product and walk away. We collaborate with you as a team and we embed long-term success into your roadmap, ensuring your product continues to evolve and deliver value as your business grows.

In the Plan phase, after we collaborated closely with stakeholders by conducting in-depth interviews, we produce detailed technical documents, such as Software Requirements Specifications (SRS) and tailored diagrams.

This approach provides you with a comprehensive blueprint, ensuring that your product is perfectly aligned with your long-term business goals and ready to adapt to evolving user needs.

What Happens During Plan?

• Development Roadmap: We outline the steps for your product’s future, from timelines to potential updates and enhancements.
• Project Estimates: Clear, realistic estimates help you plan for the resources, time, and budget needed to bring your vision to life and sustain it.

By the end of this phase, you’ll have a detailed plan that ensures your product is ready to evolve alongside changing user needs and market trends.

Why work with us?

At Osedea, we don’t just design products—we build thoughtful, well-crafted solutions that address real business challenges. By combining the creativity of Design Thinking with the structure of our Discovery Process, we ensure that every project is grounded in deep understanding, strategic insight, and a systematic approach.

We take the time to truly understand your needs, aligning every decision with your goals to create solutions that are practical, impactful, and built for long-term success.

Whether you’re launching something new or enhancing an existing product, we’re here to guide you every step of the way. Let’s work together to turn your vision into a product that makes a real impact.

Ready to create products that make a real impact? Let’s collaborate and bring your vision to life.